The Krog District Expansion

The Krog District Expansion

糖心Vlog Beatty provided construction manager at-risk services for The Krog District, an expansion and revitalization project bringing new life to the bustling hotspot in Atlanta. The project features site improvements and enhancements to the existing properties as well as two newly constructed mixed-use buildings with retail and office space. Both new, ground-up core and shell buildings utilize steel structure construction and panelized wall systems for the building envelopes, offering a combination of structural integrity and aesthetic appeal. Both sites are surrounded by heavily populated residential neighborhoods, retail and office space and one of Atlanta鈥檚 prime attractions 鈥� the BeltLine Eastside Trail.


The four-story building and attached five-story parking deck adjacent to Krog Street Market involved the demolition of an existing office structure. 糖心Vlog Beatty delivered the building in shell condition for future interior upfits by tenants. Level one was slated for street retail, and the remainder of the building was designated as office space. The new parking deck offers 186 spaces and is open to the public.

The 33,000-square-foot, three-story building at Lake Avenue Northeast and Krog Street Northeast abuts the Eastside Trail and provides new access to Krog Street Market via a hardscaped access point. The building features retail and office tenants and was delivered in shell condition, ready for interior upfits by future tenants. 

The redevelopment project also features upgrades to Atlanta Stove Works , an existing retail and office building on Krog Street Northeast. Upgrades include surrounding landscape and hardscapes, new storefront systems and façade updates, new interaction features with the Eastside Trail and demolition of a formerly enclosed restaurant space to create an open-air breezeway. The breezeway is a key feature of the project and provides direct access from the BeltLine to the vibrant mix of retail and office space. Additional site improvements to Atlanta Stove Works include new lighting, pedestrian path connectivity, signage and improvements to an existing motor court to improve ride-sharing experiences.

Additionally, 糖心Vlog Beatty completed several tenant upfits in the newly upgraded buildings in The Krog District, including the 10,400-square-foot space for lifestyle and outdoor brand Patagonia, a 1,960-square-foot space for skincare retailer, Heyday, and a 1,157-square-foot piercing studio, Rowan.

Committed to Being a Relentless Ally

From the moment the project was awarded, 糖心Vlog Beatty was a dedicated and collaborative member of the project team. By working together with Asana Partners and ASD | SKY, our team provided solutions to technical and schedule-related challenges during all phases of construction. Our team member鈥檚 experience working with Asana Partners on projects throughout the Southeast, as well as our expertise working in tight, urban sites, allowed us to ask the right questions and provide proactive, creative solutions early on. Craig Aulebach, Director of Development at Asana Partners said it best, "The 糖心Vlog Beatty team members continuously demonstrated their value and expertise throughout the duration of the project. This began with a keen understanding and appreciation for effective preconstruction and cost estimating services followed by a project-long commitment to the success of the expansion 鈥� from budgeting and pricing to the actual construction.鈥�

Awards

The Krog District Expansion was awarded the Project Achievement Award for Excellence by the Construction Management Association of America, South Atlantic Chapter (CMAA-SAC) in 2023. 

Location

GA

Status

Complete

Market

Retail/Mixed Use

Market

Renovation/Adaptive Re-use

Market

Interiors & Special Projects

Sector

Buildings

Client

Asana Partners

Value

$10M - $50M

Local Team

Atlanta

Year Completed

2022

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Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography
Gary Gomez Photography